Lorenz has shot images all over the world, so when presented with a new brief, his first instinct would be to consider whether a location he'd already used might be suitable. "I know a lot of photogenic places, so I'd use one of those if it fitted the brief," he says. "You cannot really look for cool locations, they find you. I like to be outside at the weekend, I try to get into the mountains to explore. And then, of course, you see cool stuff. I find inspiration everywhere. I might be watching a documentary about volcanoes in Iceland and think, 'Oh, that's such a photogenic place.'"
Lorenz also advises thinking about the conditions that you might be shooting in, and what impact that could have on your final image. "I probably wouldn't shoot in 'perfect' conditions, I'd wait for rain or snow to add some drama and use lights to create an atmospheric picture," he explains. "Fog is perfect for shooting silhouettes. You just need a light source positioned towards the camera to light up the small particles in the air. The flash has to be a little bit hidden – you don't want all the light on your lens – so you need something in between. Snow is reflective, so you can use lights in a nice way."
When shooting outdoors, remember that it's not always possible to control everything precisely. "You have to fit the brief within your natural shooting style and the conditions at the time, while remaining flexible," explains Lorenz. "Your technique will depend on the weather and the time of the shoot. You have to take what's there and decide on what's right for the conditions. If something isn't working, don't push it – look for other creative opportunities."