Canon RF 100-500mm F4.5-7.1 L IS USM
The RF 100-500mm F4.5-7.1 L IS USM offers sharpness and versality with superb super telephoto power and 5-stop image stabilisation in a compact, body.
Use Canon EOS R5 to tell the truth with great video and stills
New standards in high resolution stills, and phenomenal 8K video quality to match. The EOS R5 advances image quality to a whole new level for stills and movies with a blistering 20fps electronic shutter or 12fps mechanically. The EOS R5 is accomplished, refined and built for magnificence.
Tell the truth in amazing quality with Canon EOS R6
EOS R6 pushes the limits of what a full frame all-rounder camera can do for both photo and video.
It's the mirrorless benefits with an increase in high-speed and the high image quality, which give you new shooting possibilities. It's the best balance of speed, resolution, video and new technology.
#themissedshots
#themissedshots
Every photographer knows the feeling of missing a photograph.
That one important shot that could have told a truth, changed someone’s view, or perhaps change something even bigger. This is a tribute to those shots.
Ulla Lohmann “The lava lake”
I am standing on a tiny ledge not even 250 meters away from a boiling lava lake. My camera sits on a tripod, and I am taking long exposures to show the power of the eruptions. My sweaty fingers constantly press the shutter. When we are back in safety, I check the images, and they are all blurred. I did not think that the ground would shake this much during the eruption. But it did, and I missed my shot.
Muhammed Muheisen “Serious smiles”
It was a Pakistani neighborhood that hosts Afghan refugees. Down by the river, a boy was diving into the stream, completely unaffected by the serious circumstances surrounding him. I got my camera ready within a blink of an eye, but the moment was gone. My composition was off. Daily life is impossible to capture once the camera is noticed. So, I missed my shot.
Marina Cano “Nature’s course”
We followed wild dogs across The Kalahari Dessert. Their target was the smallest and most vulnerable calf I have ever seen. The little one was defeated and called for her mother. Even though I didn’t want to see what was about to happen, I asked for a shorter lens. When I reviewed the images, they were all out of focus. It wasn’t my tears not letting me see properly, but the lens that was given to me was in manual focus. That’s why I missed my shot.
The truth through different lenses
Canon RF 15-35mm F2.8L IS USM
Ultra-wide and super sharp thanks to L-series optical quality and 5-stop image stabilisation for dynamic angles even in tight spaces
Canon RF 24-105mm F4-7.1 IS STM
The ideal everyday lens for full frame mirrorless enthusiasts. Easy to use, the RF 24-105mm F4-7.1 IS STM is light, compact and ready to take your photography to the next level.
Canon RF 24-105mm F4L IS USM
Lightweight and versatile 24-105mm f/4 L-series zoom with fast, silent autofocus and 5-stops of image stabilisation.
Canon RF 24-240mm F4-6.3 IS USM
A versatile 10x zoom for the EOS R system, offering huge flexibility in a single portable lens.
Canon RF 24-70mm F2.8L IS USM
Give your full frame mirrorless photography the professional edge with a 24-70mm zoom boasting a fast aperture and 5-stops of image stabilisation.
Canon RF 28-70mm F2L USM
Super-fast and bright 28-70mm f/2 L-series lens gives stunning results even in low light.
Canon RF 35mm F1.8 MACRO IS STM
A fast-aperture 35mm f/1.8 macro lens for wide-angle perspective, close focusing and Hybrid IS.
Canon RF 50mm F1.2L USM
50mm f/1.2 prime lens for supreme sharpness, plus remarkable low-light performance.
Canon RF 70-200mm F2.8L IS USM
An essential lens in the professional trio of zooms, the RF 70-200mm F2.8L IS USM is the perfect companion for news, sport and travel.
Canon RF 85mm F1.2L USM
The RF 85mm F1.2L USM offers uncompromising sharpness for portraits along with superb low-light performance and creative potential.
Canon RF 85mm F2 MACRO IS STM
The RF 85mm F2 MACRO IS STM offers close-up versatility with subtle telephoto compression and 5-stop image stabilisation in a compact, lightweight body.
See the truth through the right lens – and get a great deal.
Buy one of the selected cameras and a separate lens to help you capture the truth in great quality.
Register your new camera and lens after your purchase to claim your bonus.