Fashions are constantly changing, and fashion and portrait photography are changing too. Instagram, a long-time favourite platform for photographers, has shifted much of its focus to video, particularly Instagram Reels, with the result that static image posts no longer have the reach they once had. Video portraits are a growing trend, helping content creators to go where the audiences are on social media platforms, as well as learn new skills and showcase them to potential clients.
Portrait, commercial and fashion photographer Jaroslav Monchak is one pro using his Canon camera to create mini movies, injecting the element of motion to help bring his subjects to life. Here, we offer insights into how Jaroslav makes a video portrait, with technical comments from Canon Europe Product Marketing Manager John Maurice.