CREATE RESPONSIBLY

Content creators have the power to inspire and change minds. With
millions of hours of content created and shared daily, creators have a
very real impact on our world. Canon wishes that this impact is
the right one and wants to help creators to reflect over how to create responsibly.
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WHAT'S THE IMPACT OF A PURPOSE?

By having a purpose you recognizing that your content goes beyond just you. It's making
sure not to lose focus in the hunt for likes and views. A purpose is defining your values
and beliefs to ensure that you stay true to yourself in your creative process.
It's a guiding star.

Having a purpose means taking on responsibility towards your viewers. To create with
the best intentions and to always consider the impact you have.

With the create responsibly initiative, we aim to inspire creators to define their
purpose. No creator is alike, so allow yourself to be inspired, but make sure to stay true
to yourself.
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CREATE RESONSIBLY PROJECTS

Throughout the year creators will explore different ways of using their content for good - in their search for a purpose. See the projects below and try to find your purpose.

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BEYOND THE CROP

Learn what goes on beyond the crop. Four creators were challenged to fake a vacation and explore what authenticity means to them. Get a new perspective on the content in your feed and be inspired by the insights the creators learned while faking their content.
LEARN MORE

BREAK THE BIAS

What do you see of when think of a caring parent? A loving couple? Or a beautiful person? Media has shaped us to unconsciously come up with similar answers to these questions. So we partnered up with five talented creators in order to show a different perspective and help break the bias. Inspiring you to do the same.

Create responsibly with the Canon EOS R-system

Take your content to the next level with the mirrorless Canon EOS R-system and RF lenses. Now with up to 300€ cashback. The campaign runs 31st of January 2024.

WHY IS IT ESSENTIAL TO CREATE RESPONSIBLY

Watch our Canon Ambassador share her thoughts on creating responsibly.
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THE CANON EOS R-SYSTEM

Take your content
to the next level

The mirrorless Canon EOS R-system and RF lenses helps you elevate your
content. Keep your focus with the ultimate shooting experience for both
video and still photography.

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