BEYOND THE CROP

Explore how four creators with a common purpose faked a vacation to
show what goes on beyond the crop. Creating responsibly means being
honest with your viewers. You can't believe everything you see online,
and while things might appear real, it can be staged.
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HOW MUCH OF YOUR FEED IS REAL?

Creating responsibly is creating transparently. In this project we investigate how easy it is to create fake content. Four nordic creators are challenged to fake a series of content to create awareness and start a conversation or responsible creation.

Asa Behind the scenes video.MOV

THE FAKE VACATION

Explore how four creators faked a vacation to talk about what goes on beyond the crop. Uniting around a purpose of transparency, they tell the story of how things that appear very real, might actually be staged.

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BEYOND THE CROP WITH ÁSA STEINARS

The Icelandic-based photographer Ása is known to travel Iceland in her van, while capturing the beautiful landscapes. Together with Canon, she changed scenery in a staged trip to Greenland.

Explore Ása's Instagram

BEYOND THE CROP WITH KENNETH NGUYEN

Kenneth is a Copenhagen-based travel and outdoor content creator. A victim of identity theft online, Kenneth is familiar with how fake content online has a real-life impact. Discover how he staged a trip to Japan and hear his thoughts on authenticity online.

Explore Kenneths's Instagram
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BEYOND THE CROP WITH MAJA MOAN

Norwegian photographer Maja captures the energy and moods of music all around the world. In her staged vacation with Canon, she decided to head to Australia without ever leaving Oslo.

Explore Maja's Instagram

BEYOND THE CROP WITH JOONAS LINKOLA

Watch how Finnish content creator Joonas swapped the scenery of Finland with the warmth of the Greek island Zakynthos, but without ever leaving Finland for the content.

Explore Joonas's Instagram
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BEHIND THE SCENES

How do you make a studio look like the busy streets of Paris?
Get inspired by the creators imaginative solutions and learn the lighting tricks, set
design, and camera gear used to create the fake vacations.
AsasReveal.mov

INTERVIEW WITH THE CREATORS

Meet the creators and hear their thoughts on creating responsibly.
Asa Interview.mp4

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