Creating responsibly is creating transparently. In this project we investigate how easy it is to create fake content. Four nordic creators are challenged to fake a series of content to create awareness and start a conversation or responsible creation.
Explore how four creators faked a vacation to talk about what goes on beyond the crop. Uniting around a purpose of transparency, they tell the story of how things that appear very real, might actually be staged.
The Icelandic-based photographer Ása is known to travel Iceland in her van, while capturing the beautiful landscapes. Together with Canon, she changed scenery in a staged trip to Greenland.
Kenneth is a Copenhagen-based travel and outdoor content creator. A victim of identity theft online, Kenneth is familiar with how fake content online has a real-life impact. Discover how he staged a trip to Japan and hear his thoughts on authenticity online.
Norwegian photographer Maja captures the energy and moods of music all around the world. In her staged vacation with Canon, she decided to head to Australia without ever leaving Oslo.
Watch how Finnish content creator Joonas swapped the scenery of Finland with the warmth of the Greek island Zakynthos, but without ever leaving Finland for the content.
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THE CANON EOS R-SYSTEM
The mirrorless Canon EOS R-system and RF lenses helps you elevate your
content. Keep your focus with the ultimate shooting experience for both
video and still photography.