Product design, Apple's late CEO Steve Jobs once said, "is not just what it looks like and feels like. Design is how it works." Features and controls, the interface and even the underlying technologies are all design decisions, as much as aesthetics and appearance are. In great products, form and function are inseparable.
Canon is an acclaimed leader in camera design innovation. Canon's developers and engineers continue to embrace new possibilities in the fields of optics, electronics and mechanics, reimagining camera concepts and delivering major technological advancements. Here we look at the design principles and tech behind some of the latest Canon kit and share some fascinating behind-the-scenes details from Canon's design and development teams, from the big ideas behind groundbreaking cameras to the significant little details in lens design.