Prima Super 180 Date

Prima Super 180 Date – 35mm compact camera with a 4.7x zoom lens. The Prima Super 180 Date is amongst the smallest compact zoom cameras in its class. A chic blast-finish aluminium alloy cover and extensive use of metal components complete the camera’s stylish design, which includes a large rear LCD for fast, easy viewing of key camera controls. Incorporated are a retractable 38-180mm f/5.6-12.9 zoom lens, full compliment of six Programmed Image Control (PIC) modes and a zoom-coupled passive 7-point auto focus. A compact Light Guide zoom flash provides the Prima Super 180 Date with a long flash range of 2.2 metres¹ and the camera can be triggered remotely via an optional controller RC-5. A date function allows date and time recording to photographs.

A passion for miniaturisation

To achieve such a compact size (the camera measures just 109.5x58.7x53.2mm), Canon has reduced the size of the ring shutter mechanism and Light Guide flash condenser, while focus and exposure readings utilise the ultra-small Canon proprietary AF/AE CMOS sensor.

Everything working together

Passive zoom-linked 7-point AiAF and 16-zone AE metering give consistently crisp focusing and even exposures throughout the entire zoom range. A compact Light Guide zoom flash has a moving head, automatically following the zoom lens setting. A dioptrics adjustment knob has been included for prescription glasses wearers. The camera features a manual exposure compensation of +/- 1.5EV.

From fully automatic to full control

The design philosophy behind the Prima Super 180 Date is quality without complication. Users can switch on and start shooting as soon as they have the camera in their hands, or take more control by selecting from one of the six creative PIC modes. Designed to cover every shooting situation, the PIC modes include Auto, Action (for continuous in-focus shooting of moving subjects), Night Portrait (flash for subject and slow shutter speed for background), Portrait, Close-up, and fast response RT (Real-Time), providing hair-trigger control (0.03 sec) of shutter release with centre-point auto focus.

Users have complete control over the flash, with seven flash modes available. 5 custom functions can be set to allow quick selection of favourite modes. Date and/or time can be recorded to film, with 4 different variations and combinations of Date/Time formats available.

Precision lens

Canon has drawn on its 70-year heritage of precision optics to incorporate two aspheric, low-refraction, low-dispersion elements into a seven-group, nine-element zoom lens, delivering unrivalled edge-to-edge clarity throughout the zoom range. A close up mode allows a close minimum focusing distance of just 60cm.


¹ Based on ISO 100 setting in Tele mode.

© Copyright 1998-2010, Canon North-East Oy
All rights reserved